Every guest deserves the same standard

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VOTUM helps boutique and luxury hotels make that happen.

Protecting the guests, the booking, and the reputation that earned it.

The afterthought ends here…

They chose your property for the design, the story, the feeling.

Then they arrived.

And somewhere between the welcome drink, the dinner menu, and the morning after, the experience you worked so hard to build quietly fell apart.

Not with a complaint. With a review. A friend they didn't recommend you to. A rebooking they didn't make.

The plant-based guest is not a niche to accommodate. They are a guest. With the same expectations as everyone else you have worked to impress.

The gap between your property's standard and their experience is costing you more than you know.

Most attempts to fix this stop at the menu. The menu is only one moment.

The experience breaks long before the first course arrives. And long after the plates are cleared.

It lives in the pre-arrival email. The welcome drink nobody thought to ask about. The room. The breakfast that arrives last.

The small, accumulated signals that say: we didn't quite think of you.

VOTUM comes from brand experience, not hospitality food.

We think about the full arc of a stay. The emotional journey. The moments where the promise breaks.

A chef fixes the menu. VOTUM fixes the feeling.

The numbers confirm what your guests already know...

56%

2.5M

Rise in vegan orders at UK restaurants.

UK adults now identify as vegan.

1 in 6

UK adults now follow a meat-free diet.

Fix the feeling

The Parity Audit

A covert stay. A scored assessment. A clear picture of where you stand.

And exactly how to fix it.

Designed for General Managers and Owners who want the truth.

The kind of honesty that changes things.

From £2,400 · Properties worldwide

  • A mystery guest experience assessing your F&B, front-of-house, end-to-end communications, room amenities, minibar, breakfast, and checkout, as a paying guest.

  • Structured sessions with your GM, F&B lead, and front desk team to map the operational and cultural gaps sitting beneath the surface.

  • A scored assessment across six experience zones and thirty-plus touchpoints. Clear, unsparing, written for you and your team.

  • Sequenced recommendations from immediate wins to the changes that define an entirely different standard. Prioritised by impact, not effort.

“I have stayed in some of the world's finest hotels and found nothing on the menu I could eat. Others offered a single option, clearly added as an obligation.

For every other guest: the room, the design, the service, the food. Flawless.

The experience of being a vegan guest: an apology.

That gap is VOTUM's entire reason for existing. And it costs nothing to fix, compared to what it costs to ignore.”

Charley Hall-Hoefkens, Founder, VOTUM

Begin The Parity Audit

Every engagement starts with a briefing call.

Audio only. Confidential.

You'll know we're coming. You won't know when.

Fill in your details and we will be in touch to arrange a time.