The afterthought ends here
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Every guest deserves the same standard. VOTUM helps boutique and luxury hotels make that happen, protecting the guest, the booking, and the reputation that earned it.
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The problem
They chose your property for the design, the story, the feeling.
Then they arrived.
And somewhere between the welcome drink, the dinner menu, and the morning after, the experience you worked so hard to build quietly fell apart.
Not with a complaint. With a review. A friend they didn't recommend you to. A rebooking they didn't make.
The plant-based guest is not a niche to accommodate.
They are a guest.
With the same expectations as everyone else you have worked to impress.
The gap between your property's standard and their experience is costing you more than you know.
And it isn't only the guest in room fourteen.
A wedding party. A corporate offsite. A milestone dinner for thirty.
The person choosing the venue usually isn't vegan themselves. But they have guests who are, and they cannot risk six people at their wedding being handed an apology.
So they choose somewhere else.
Nothing is ever recorded as lost on dietary. The booking simply doesn't arrive.
BEYOND THE MENU
Most attempts to fix this stop at the menu. The menu is only one moment.
The experience breaks long before the first course arrives. And long after the plates are cleared.
It lives in the pre-arrival email. The welcome drink nobody thought to ask about. The room. The breakfast that arrives last.
The small, accumulated signals that say: we didn't quite think of you.
VOTUM comes from brand experience, not hospitality food.
We think about the full arc of a stay. The emotional journey. The moments where the promise breaks.
A chef fixes the menu. VOTUM fixes the feeling.
The SCALE
This isn't a niche.
It's a quarter of your guest list.
31%
12 to 14%
41%
of Europeans identify as flexitarian, up from 21% the year before
Source: Circana, EU6, 2026
the share of UK adults eating meat-free, in a single year.
Now 7.7 million people.
Source: Censuswide for Finder, December 2025
of UK Gen Z intend to be meat-free in 2026.
Your guest in ten years, booking now
Source: Censuswide for Finder, December 2025
27%
Of UK adults are meat-free or intend to be in 2026.
Your plant-curious guest, already booked in.
Source: Censuswide for Finder, December 2025
what good looks like
A property at 82 does nothing remarkable. It just never drops the guest.
Every property VOTUM assesses is scored out of 100, across six zones and thirty-plus touchpoints. Most score in the forties.
Here is what the top of the scale actually looks like. None of it is expensive. All of it is deliberate.
47 · Significant gap
"We can cater for all dietary requirements"
The front desk doesn't know
One dish on the menu, clearly added later
Toast and fruit
A minibar of nothing
The wedding enquiry goes to the kitchen and never comes back
Checkout says nothing
82 · Leading
A named dish, an offer to speak to the chef, a reply within four hours
It's in the system, and the welcome amenity was chosen with them in mind
Three, anywhere on the menu, and the waiter recommends one unprompted
The same breakfast everyone else is having
Something they can eat, and toiletries they don't have to check
Answered in the first reply, with a tasting that includes it as standard
A note that acknowledges what the last three days were
Fix the feeling
The Parity Audit
A covert stay. A scored assessment. A clear picture of where you stand. And exactly how to fix it.
Designed for General Managers and Owners who want the truth.
The kind of honesty that changes things.
From £2,400 · Properties worldwide
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A mystery guest experience assessing your F&B, front-of-house, end-to-end communications, room amenities, minibar, breakfast and checkout, as a paying guest.
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A live enquiry sent as a couple planning a wedding, testing the booking most properties never think to assess and the one worth the most.
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Structured sessions with your GM, F&B lead and front desk team to map the operational and cultural gaps sitting beneath the surface.
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A scored assessment across six experience zones and thirty-plus touchpoints. Clear, unsparing, written for you and your team.
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A single visual showing where your property sits across all six zones. The clearest possible picture of where the experience breaks.
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Sequenced recommendations from immediate wins to the changes that define an entirely different standard. Prioritised by impact, not effort. Walked through with your team in a ninety-minute session.
The PAth
01 — The Remote Parity Review · £750 Everything we can assess without staying. Your website, your booking flow, your published menus, your review history, and live test enquiries by email and phone, including one sent as a couple planning a wedding. Scored against the same framework as the full audit. Delivered within ten working days.
Three steps. Each one earns the next.
Most properties start with the Remote Parity Review. It is the fastest honest answer to where you stand, and it costs less than a single lost booking.
02 — The Parity Audit · from £2,400 A covert stay. All six zones, thirty-plus touchpoints, a scored report and a prioritised roadmap. The complete picture.
REquest The Remote Parity Review
Ongoing advisory available from £600 a month following any engagement.
03 — The Parity Programme · £14,000 The audit, then six months working alongside your team to close the gaps, then a second assessment to prove the change. This is where the score moves.
"I have stayed in some of the world's finest hotels and found nothing on the menu I could eat. Others offered a single option, clearly added as an obligation.
For every other guest: the room, the design, the service, the food. Flawless.
The experience of being a vegan guest: an apology.
That gap is VOTUM's entire reason for existing. And it costs nothing to fix, compared to what it costs to ignore."
Charley Hall-Hoefkens, Founder, VOTUM
Find out where you stand
Headline: Take the two-minute Parity Check.
Body: Five questions. An honest score. Most hotels are surprised by the result, not because they don't care, but because no one has ever asked.
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Begin The Parity Audit
Every engagement starts with a briefing call.
Audio only. Confidential.
You'll know we're coming. You won't know when.
Fill in your details and we will be in touch to arrange a time.