Every guest deserves the same standard.
VOTUM helps boutique and luxury hotels make that happen.
Protecting the guests, the booking, and the reputation that earned it.
The afterthought ends here…
56%
Rise in vegan orders at UK restaurants.
2.5m
UK adults now identify as vegan.
1 in 6
UK adults now follow a meat-free diet.
The quiet ones.
They chose your property for the design, the story, the feeling.
Then they arrived. And somewhere between the welcome drink, the dinner menu, and the morning after, the experience you worked so hard to build quietly fell apart.
Not with a complaint. With a review. A friend they didn't recommend you to. A rebooking they didn't make.
The plant-based guest is not a niche to accommodate. They are a guest, with the same expectations as everyone else you have worked to impress. The gap between your property's standard and their experience is costing you more than you know.
Fix the feeling.
Most attempts to fix this stop at the menu. The menu is only one moment.
The experience breaks long before the first course arrives, and long after the plates are cleared. It lives in the pre-arrival email. The welcome drink nobody thought to ask about. The room. The breakfast that arrives last. The small, accumulated signals that say: we didn't quite think of you.
VOTUM comes from brand experience, not hospitality food. We think about the full arc of a stay, the emotional journey, the moments where the promise breaks. A chef fixes the menu. VOTUM fixes the feeling.
The Parity Audit
A covert stay. A scored assessment. A clear picture of where you stand and how to fix it.
Designed for general managers and owners who want the truth, not a tick-box exercise.
From £2,400 · Properties worldwide
01 — The covert stay
A mystery guest experience assessing your F&B, front-of-house, pre-arrival communications, room amenities, minibar, breakfast, and checkout — as a paying guest, every time.
02 — Stakeholder conversations
Structured sessions with your GM, F&B lead, and front desk team to map the operational and cultural gaps sitting beneath the surface.
03 — The Parity Report
A scored assessment across six experience zones and thirty-plus touchpoints. Clear, unsparing, written for leaders — not consultants.
04 — The roadmap
Sequenced recommendations from immediate wins to the changes that define an entirely different standard. Prioritised by impact, not effort.
"I have stayed in some of the world's finest hotels and been handed a menu with one option, clearly added as an obligation. The room, the design, the service: flawless.
The experience of being a vegan guest: an apology. That gap is VOTUM's entire reason for existing. And it costs nothing to fix, compared to what it costs to ignore."
— Charley Hall-Hoefkens, Founder, VOTUM
Begin the audit.
Every engagement starts with a briefing call. Fill in your details below and we will be in touch to arrange a time.
Audio only. Confidential. You'll know we're coming. You won't know when.